And the most important factor influencing that impression is the visual design of your web site.
“As aesthetically orientated humans, we’re psychologically hardwired to trust
beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.”
- Dr. Brent Coker
The Bad News: If you designed your web site yourself, and you are not a professional web designer...
The Worse News: This is no easy way to solve this problem.
But there may be a way to cheat
a little bit...